People
We usually have direct access to the top decision-makers at software companies. Industry insiders work in our teams.
Data
We work with the latest benchmarks and know exactly what condition optimization is possible with which software.
Structure
We know the incentive mechanisms of the software sales units and can use this knowledge in a targeted manner for our customers.
AEC
Application
Efficiency
Cluster
Media Response
The media have already reported on our successful negotiations with software companies. Among others, “WirtschaftsWoche” quoted NAG experts on how to tackle SAP’s questionable license and maintenance costs. And on the occasion of Microsoft’s latest price increase, the “Handelsblatt” newspaper passed on our advice on “how to use the negotiating leeway”.